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Ouro Branco Hospital

The brand redesign updated the image of the healthcare home.

Identidade Visual Hospital Ouro Branco
HOB visual identity
Identidade Visual HOB
Identidade Visual HOB Veículo

Brand redesign

Considering its 75 years of operation and its already consolidated brand, the redesign sought to soften shapes, bringing more modern lines and a subtle variation in the tones of the original colors.

The objective was to update without losing the identity built over more than seven decades.

Redesign de marca
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