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Ouro Branco Hospital

The brand redesign updated the image of the healthcare home.

Identidade Visual Hospital Ouro Branco
HOB visual identity
Identidade Visual HOB
Identidade Visual HOB Veículo

Brand redesign

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Considering its 75 years of operation and its already consolidated brand, the redesign sought to soften shapes, bringing more modern lines and a subtle variation in the tones of the original colors.

The objective was to update without losing the identity built over more than seven decades.

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Redesign de marca
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